Every day several dozen phone calls, emails, and direct mail offers show up on my doorstep created by well-meaning marketers to help me buy their email list, get more people in my store, make more sales, and so forth. Many of these bright, shiny objects have indeed helped small businesses achieve success. But, are they right for me? I don’t have time to review them all. I’d never get anything done. So, what do I do?
At Play-a-Round Golf we have one goal in mind and we run at it as hard as we can. Develop long-lasting relationships with our customers and help them learn, practice, and play better year-round. Period! So, when any new idea that comes along, I simply and quickly ask, “Will it help us move closer to our goals today or in the immediate future?”
Golfers are no different. In the movie Tin Cup, Dr. Molly Griswold (Renee Russo) shows up at Roy McAvoy’s (Kevin Costner) driving range with every golf training aid available. Desperate to learn the game, she spent several hundred dollars buying almost every “bright, shiny object” she thought would guarantee her a better golf swing. How do you avoid the “Shiny-Object Syndrome?”
In his recent book The Fastest Way to Higher Profits, my friend Jim Palmer suggests that if you’re caught up in the Shiny-Object Syndrome regarding your business, then perhaps it’s time to find a trusted pro. The same is true in learning the game of golf. Do you have a trusted golf pro who can help you sift through your swing fix gadgets and select the ones that will propel you toward your goal?
[Play-a-Round Golf’s golf professionals help golfers like you quickly identify what works and what doesn’t. Click here to checkout their bios on our website. If we can help, please give us a call.]
