Try “Tomato Smashing” to Achieve Success!
Everyone is familiar with Charles Barkley’s difficulty with swinging a golf club when he’s actually trying to hit a golf ball. His smooth practice swing is replaced by a swatting at the golf ball that includes several hitches and contorted body movements. If your golf swing isn’t like your practice swing, perhaps this story can […]
What’s the big idea?
The legendary David Ogilvie was a pioneer of the advertising industry. One reason for his success and influence was his ability to create what he called “the Big Idea”—a memorable concept that he could wrap an ad around, or base an entire advertising campaign on. Here’s how he developed Big Ideas—and how you can, too: […]
